Market Research Highlights inSORS Ease of Use, Cost Savings and Increased Business Productivity
January 31, 2007
(Chicago) inSORS Integrated Communications announced the results of independent customer research conducted in the 4th quarter of 2006 by Kaleidoscope, Inc. “The goal was to obtain direct feedback as our customer’s value proposition, what our differentiators are, and how we stack up competitively” explained Hal Sullivan, inSORS Managing Director.
Respondents to the survey overwhelmingly indicated “IG2 as a superior technology, that delivers a superior user experience,” ranked inSORS IG2 software as “Very Easy to Use,” and rated the quality of inSORS customer support as “Excellent.” Further, in comparison to other collaboration tools used within their organizations, a significant majority strongly preferred inSORS, and positively indicated that the IG2 has improved communications within their organization.
Dennis Furniss, Vice President of Kaleidoscope noted, “it’s a competitive world out there and in the crowded conferencing and collaboration space we were pleasantly surprised to find incredibly strong preference for inSORS. Customers attributed their preference to the quality and transparency of the integrated communication experience, telling us that IG2 is a technology that works anywhere, anytime, without fuss. We believe that based on our research, inSORS is uniquely placed to providing the most powerful platform for enterprise-wide collaboration.”
About inSORS:
inSORS, a global company based in Chicago, IL develops, markets, and supports comprehensive group collaboration solutions that bring enterprises and communities together whenever, and wherever required making advanced collaboration easy. InSORS software optimizes each participant’s collaboration experience, including integration of standards based voice, video, and data tools. For more information on inSORS, please contact Brian Gleason at bgleason@insors.com or visit our website at www.insors.com.
About Kaleidoscope:
Kaleidoscope, also based in Chicago, is a global brand strategy, design, and realization firm. Kaleidoscope works to ensure that business results are foremost in their understanding. In developing insights and defining market opportunities, Kaleidoscope’s work translates to a value-added promise, creating relevancy, consistency and strength across all aspects of a brand proposition. The depth of thinking and breadth of talent represented by Kaleidoscope offers clients a holistic approach for global brand solutions.
